Faktor yang Mempengaruhi Niat Pembelian Kembali Oleh Konsumen Produk Kecantikan Yang Hanya Dijual Secara Online

This study aims to further examine the factors that influence Repurchase Intention, where these are Brand Personality, Equity, Familiarity, and Word of Mouth. Alongside development market, we found beauty products only sold online offline have a good role in e-commerce market help Indonesia's economic development. We researched specific online, because there differences between brands stores. Then number consumers who buy is increasing every year, so this leads us discovery an on Intention from Equity Familiarity factors. Personality Mouth no effect Intention. In study, used quantitative methods as our research method, namely using regression which processed based results surveys. The get form two variables affect re-purchase intention, brand equity familiarity, while personality word mouth study.